Questions? Here are answers to some common ones.
Do I really need to use social media?
Whether you are a Facebook user or not, millions of people, including many of those you need to reach, are deeply entrenched in social media. People want information fast and briefly so they can make a quick decision on whether or not they want to know more. In growing proportions, social media is a must for your communications portfolio.
What if I want to reach a very targeted audience?
That's the beauty of working with someone who knows the local media, the targeted publications and how to narrow the reach of Facebook and other social media. Many local publications are geared toward specific audiences; mailing lists are available for minimal cost and Facebook, for example, has a place for ads that can be made visible only to targeted demographics.
Why don't I see anything about costs?
It is important that your communications program be customized to fit your organization's unique needs and your budget. Sometimes you might need just a press release, other times, you may need me to help with a longer-term project. That's why we need to determine your needs and budget and together decide how we can make it all work.